HexaFin
HexaFin
HexaFin
Branding & Identity
Branding & Identity
Branding & Identity
Overview
Overview
HexaFin, an innovative fintech startup, is a hypothetical project tasking me with developing a logo, brand, website, and animation that captures the essence of their business - blending traditional financial wisdom with modern technology.
HexaFin, an innovative fintech startup, is a hypothetical project tasking me with developing a logo, brand, website, and animation that captures the essence of their business - blending traditional financial wisdom with modern technology.
HexaFin, an innovative fintech startup, is a hypothetical project tasking me with developing a logo, brand, website, and animation that captures the essence of their business - blending traditional financial wisdom with modern technology.
My objective was to produce a complete brand identity for HexaFin. This included a logo, website, brand guidelines, and a logo reveal video.
My objective was to produce a complete brand identity for HexaFin. This included a logo, website, brand guidelines, and a logo reveal video.
My objective was to produce a complete brand identity for HexaFin. This included a logo, website, brand guidelines, and a logo reveal video.
Tech Stack
Adobe After Effects
Video Editing Tool
Adobe Illustrator
Design Tool
Figma
Design Tool
Framer
Web Tool
Spline
3D Design Tool
Tech Stack
Figma
Design Tool
Framer
Web Tool
Spline
3D Design Tool
Adobe illustrator
Design Tool
Adobe After Effects
Video Editing Tool
Tech Stack
Figma
Design Tool
Framer
Web Tool
Spline
3D Design Tool
Adobe Illustrator
Design Tool
Adobe After Effects
Video Editing Tool
Tech Stack
Adobe After Effects
Video Editing Tool
Adobe Illustrator
Design Tool
Figma
Design Tool
Framer
Web Tool
Spline
3D Design Tool
Created
Created
2024
Design Process
Design Process
Iteration 1:
Sketch of a three-dimensional hexagon with various geometric shapes, exploring how they might represent financial data.
Iteration #2:
Transitioned to a less busy and simplistic design, whilist refining shapes.
Iteration #3:
Simplified even further focusing on hexagons for their associations with structure and efficiency, integrating an upward-trending chart.
Final Iteration:
Finalized the design with a stylized, abstract chart within a hexagon, balancing modern aesthetics with a corporate feel.
Iteration 1:
Sketch of a three-dimensional hexagon with various geometric shapes, exploring how they might represent financial data.
Iteration #2:
Transitioned to a less busy and simplistic design, whilist refining shapes.
Iteration #3:
Simplified even further focusing on hexagons for their associations with structure and efficiency, integrating an upward-trending chart.
Final Iteration:
Finalized the design with a stylized, abstract chart within a hexagon, balancing modern aesthetics with a corporate feel.
Iteration 1:
Sketch of a three-dimensional hexagon with various geometric shapes, exploring how they might represent financial data.
Iteration #2:
Transitioned to a less busy and simplistic design, whilist refining shapes.
Iteration #3:
Simplified even further focusing on hexagons for their associations with structure and efficiency, integrating an upward-trending chart.
Final Iteration:
Finalized the design with a stylized, abstract chart within a hexagon, balancing modern aesthetics with a corporate feel.
Conclusion
Conclusion
Notes
The web app designs on this webpage were created in Figma.
Notes
The web app designs on this webpage were created in Figma.
Notes
The web app designs on this webpage were created in Figma.